The shopping frenzy of Black Friday has become a hallmark of the holiday season. Flash sales, endless queues, and the pressure to grab a deal often leave us feeling drained and disconnected from the true spirit of giving. But what if we did things differently this year?
Enter Colour Friday—a celebration of creativity, connection, and conscious choices. Inspired by Holly tucker!
What is Colour Friday?
Colour Friday is all about swapping the chaos of mass consumption for something more meaningful. It’s a day to spotlight independent makers, small businesses, and artisans who pour their passion into creating unique, sustainable treasures. It’s a chance to give gifts that tell a story—thoughtfully crafted items that bring joy to the people we love and support the dreams of those who make them.
Why Shop Small?
When you shop small, you’re not just buying a product—you’re investing in a person’s passion, a family’s future, and a community’s growth.
Support Creativity: Independent brands and makers offer something you won’t find in high-street stores—products with soul.
Embrace Sustainability: Many small businesses prioritise eco-friendly practices, helping to reduce waste and protect our planet.
Strengthen Communities: Every purchase from a local business helps keep money circulating within your community, creating jobs and boosting local economies.
How to Celebrate Colour Friday
Shop Thoughtfully: Look for gifts that align with your values. Seek out handmade, ethical, or sustainable items that bring meaning to the holiday season.
Share the Love: Spread the word about your favourite small businesses. Tag them on social media, leave reviews, and share their stories with friends and family.
Gift with Purpose: Choose items that tell a story—whether it’s a beautifully crafted piece of jewellery, a cosy handmade blanket, or a jar of locally sourced honey.
Take Your Time: Skip the rush and enjoy the process of finding thoughtful gifts. Browse at your leisure and connect with the makers behind the products.
Need Some Inspiration?
If you’re wondering where to start, we’ve got you covered. Check out our latest how to guide for curated tips on finding eco-friendly gifts this Colour Friday. Whether it’s for your best friend, your family, or yourself (because self-love matters too), there’s something for everyone.
Let’s Colour the World with Kindness
This Colour Friday, let’s move away from the throwaway culture of fast shopping. Together, we can create a brighter, more sustainable future—one purchase at a time.
Find out more about colour Friday here
https://holly.co/campaigns/colour-friday
