Thread not Dead - Circular Fahsion

A dump truck of textile waste is burned or buried every second. And less than 1% of all clothing is turned back into new clothing at the end of its life.

What if you could send your worn-out clothing for recycling certain that it’s going to get made into new clothing, and receive credit to spend on stores like our ZARAMIA AVA circular fashion range?

That’s exactly what you can do through Teemill’s Thread not Dead campaign. Teemill is a clothing manufacturer that we at ZARAMIA AVA partner with. They produce our designs sustainably using organic cotton.

The clean-energy company have a circular manufacturing process, including QR codes on their items to enable to them to be easily returned and recycled at the end of their lives. 

Now, you can send them any 100% cotton item that has a readable care label by post for free. In return, you’ll get credit to spend in stores like ours.

 Head here to get your free returns label: https://teemill.com/threadnotdead/

Shop our fabulous circular fashion range here: https://www.zaramiaava.com/circular-fashion

Drowning in Plastic

This documentary was a difficult watch, showing the devastating harm the accumulation of years of plastic has caused the environment and especially marine animals.

Image from https://www.bakerswaste.co.uk/drowning-in-plastic/

Some scenes were so distressing it was hard to watch, it’s heart-wrenching to see animals suffer from human consumption, the worst is it’s all preventable. We could have all stopped it from getting as bad as it currently is.

It was inspiring to see people trying to create inovative materials for plastic such as using seaweed, biodegradable products are the way forward especially for alternatives to single use plastics. The ocean clean up inventions looks very promising even though most are in the early stages, at lest there’s hope for cleaning the amount of waste destroying the oceans and marine life.

Marine life are often eating plastic and micro plastics instead of fish, mistaking plastic-bags for jelly fish. These plastics are terrible for there health, weighing birds down so they can’t fly slowing killing them. Most injury’s inflicted on the animals are due to them getting caught in plastic waste, leaving them with horrible injures or trapping them in the fishing nets. It is so severe it is effecting the food chain with plastics been found in remote places like Antarctica.

What can we do to help:

| Refuse single use plastics

| Use reusable items such as water bottles, coffee cups, shopping bags, metal straws

| Shop organic natural materials avoid plastic fabrics

| If washing synthetic clothing put them in a net bag to catch the Micro fibres

| Wash clothing less, do spot cleaning instead of washing the whole garment and hang them out to dry

| Raise awareness

| Help with beach clean ups, local plastic clean ups

| Read labels and recycle

| Buy items in bulk in glass jars and avoid items wrapped in plastic

| Find out about your local recycling see what items you can recycle at home and which you can take to a recycling center.

We can all do more to save this planet. Our home.

BBC plastic action

https://www.bbc.co.uk/programmes/b0bmbn47

The True Cost Documentary

Image from https://truecostmovie.com/

‘This is a story about clothing. It’s about the clothes we wear, the people who make them, and the impact the industry is having on our world. The price of clothing has been decreasing for decades, while the human and environmental costs have grown dramatically. The True Cost is a groundbreaking documentary film that pulls back the curtain on the untold story and asks us to consider, who really pays the price for our clothing?

Filmed in countries all over the world, from the brightest runways to the darkest slums, and featuring interviews with the world’s leading influencers including Stella McCartney, Livia Firth and Vandana Shiva, The True Cost is an unprecedented project that invites us on an eye opening journey around the world and into the lives of the many people and places behind our clothes’

Extract from https://truecostmovie.com/

Watching this film changed everything, from my personal life to my business. It was shocking to watch! It made me realise how much fashion plays a huge part in ruining the Earth, as well as the lives of people involved within the fashion industry. From people that live near factories, that leak out chemicals into the water supply, slave labour from children, to people working every hour of the day for little to no money, fashion has ruined people lives. Consumers should to be aware of this!

In the documentary it revisits the horror that was the collapse of the Rana Plaza building in 2013, bringing fashion factory workers health and safety to the forefront of the news around the world.  

People buy into fast fashion so easily without considering the impact. Designers & brands used to only produce 2 collections a year, now it’s 52, a collection out each week of the year, it just shows how bad fast fashion has got.

Ask yourself a few questions when you next go shopping: How can this t-shirt only cost £5?  How was the fabric grown and produced? Where was the the garment produced? Who made the garment? Are they getting paid fairly? What is the carbon footprint of this item? The most important question is Can I make a difference?

After watching the documentary it made me realise that I can make a difference, being a fashion designer. I can make changes for the better. Showing consumers that you can have luxury contemporary fashion that is also ethically made and sustainably produced. I am hoping other businesses  realise that they can make a change for the better.

_____________________________________________________________________________ 

Is it difficult to become a fully sustainable business? Yes it is but it was the best thing we ever did. Everything is a learning curve, we are always trying new ideas and improving to make things better.

We were already using end of roll fabrics, these fabrics would otherwise end up as landfill waste, and we were producing garments in house, but we knew we could do more.

 Zero waste is also a move we wanted to do for a while, by using fabric in the most economical way. Also rather then only recycling the fabric waste, we are now recycling everything from patten paper, card, and branding materials. If we are outsourcing a product we make sure the business has the same ethics as us, and rather them then discarding the waste, we ask them to send it to us for us to reuses or recycle, we do this so we are fully knowledgeable of where the waste ends up. 

We are aiming to be be a transparent business. What we mean by that is if a customer asks where were their garments produced & where the fabric was made, we want to be able to answer that question confidently. Currently all our organic fabrics are all fully traceable. We at ZARAMIA AVA have also since gone vegan to have the least carbon footprint as we can. Going vegan as a business makes you question everything from the fabrics to the dyes, prints and packaging.

Read our Ethos here www.ZaraMiaAva.com/Ethos 

Links: 

A film by Andrew Morgan

https://truecostmovie.com/ 

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