Fast Fashion is associated with vast amounts of waste, damage to the environment, sweatshop labour, and harm to communities.

There are lots of ways to stand up to Fast Fashion, and we’ve mentioned many of these in previous blogs. If you’ve made the decision to shop sustainably and ethically, mend clothes, reuse and recycle and want to step up your sustainable fashion game, Fashion Revolution is a great organisation to get involved with.

Fashion Revolution is the world’s largest fashion activism movement, mobilising citizens, brands and policymakers through research, education and advocacy. This year, they are celebrating 10 years of activism with 10 days of action, beginning on 15th April.

Here’s our guide to joining in.

First, here's some more about Fashion Revolutionindustry

• Fashion Revolution is a global movement and non-profit organisation that advocates for a more transparent, ethical, and sustainable fashion industry

• It was founded in the aftermath of the Rana Plaza building collapse in Bangladesh in 2013, which tragically killed over 1,100 garment workers.

• It aims to raise awareness about the social and environmental impacts of the fashion industry and campaigns for transparency and accountability throughout the supply chain.

• Fashion Revolution publishes the results of its survey of transparency and accountability in fashion brands’ supply chains.

• Learn more here:

https://www.fashionrevolution.org/about/

To stay updated on Fashion Revolution activities and campaigns, follow them on the socials and sign up for their newsletter.

Insta: @fash_rev

Check out this page for all of their other handles and to get the newsletter

https://www.fashionrevolution.org/frw-24/

Join the Fashion Revolution Week Campaign:

• Print a “Who Made my Clothes?” poster and take a selfie to post on your social media. Tag brands you want to challenge about fast fashion.

• Find your country team (if you’re not in UK, you can join with a local team).

• Learn a new skill to help you be a Fashion Revolutionary. Between 16th and 23rd April, there are free online workshops on being a Storyteller, a Campaigner, a Community Builder and and Educator. Sign up here: https://www.fashionrevolution.org/frw-24-workshops/

• Take part in a Mend in Public Day to raise awareness of how to “Make Loved Clothes Last”.

• Host your own Fashion Revolution event: organize a clothing swap, a screening of a documentary about the fashion industry, a panel discussion with local experts, or a workshop on sustainable fashion practices.

• Donate to the work of Fashion Revolution

Find out more here: https://www.fashionrevolution.org/about/get-involved/

How to ask Brands #WhoMadeMyClothes?:

• Asking brands this question helps to send the message that we care about the human beings involved in fashion production, not just low prices and latest looks.

• Print a “Who Made my Clothes?” poster and take a selfie with it. Post your selfie on social media and tag fashion brands to encourage them to disclose information about their sourcing, production, and labour conditions.

• You might want to target brands that currently disclose less of their supply chain information, or brands whose clothes you buy. Here are the Transparency Index scores for a few well-know brands (the higher the better):

Gucci 80%

H&M 71%

Timberland 66%

Sainsburys 51%

Zara 50.%

Primark 40%

Marks and Spencer 38%

Boohoo 24%

Clarks 17%

Chanel 11%

Find out more here: https://www.fashionrevolution.org/about/transparency/

Educate Others

fashionrevolution.org has loads of great resources to share on social media and with your friends and family. You can find them on their website

Stay Engaged Year-Round

While Fashion Revolution Week is a focal point for the movement, continue to stay engaged with the issues and advocate for change throughout the year. Support initiatives that promote transparency, ethical fashion, and sustainable practices in the fashion industry.

By taking part in Fashion Revolution 2024, you can contribute to the collective effort to create a more transparent, ethical, and sustainable fashion industry. Every action, no matter how small, helps to drive positive change and hold brands accountable for their impact on people and the planet.