Fashion rental has become increasingly popular in recent years. Not only does it reduce waste and save money but it makes designer apparel much more affordable and accessible. If you’re wondering whether it’s for you, read on!
Fashion rental is really just that; instead of buying garments, shoppers can pay a fee to rent and wear clothing, shoes or accessories for a few days or up to a few weeks. This means you can enjoy a fabulous new outfit for a while and when the rental period is up, return the garments.
The service is ideal for weddings and other special events, when you want to look and feel great in a show-stopping outfit without the price-tag – and the guilt of seeing it sit in your wardrobe for months unused.
Many services offer high couture which is otherwise out of reach to most of us. With clothing rental, suddenly a Carolina Herrara dress or a pair of Manolo Blahniks are no longer just a dream – at least for a few weeks. Asos offer party clothes and occasion wear that are even more affordable to rent, via their highly rated service.
Of course, clothing rental has great advantages for sustainability. It presents an attractive alternative to fast fashion by encouraging consumers to share and reuse garments, reducing the demand for constant production. It gives those who want to change up their wardrobe and their look a circular, slow fashion solution which is also great fun.
Here’s how to do it:
1. Plan your outfit.
What is the occasion? What will the weather be like? Do you need shoes with that? A bag?Jewe llery? Pinterest is a great place to find inspo for your look.
2. Set your Budget
Rental prices vary depending on how long you want to rent for, the designer and the garment. Some lenders require extra fees to be paid for particularly delicate garments. In general, rental starts at £20 per item for four days. This fee usually covers delivery, dry cleaning, rental and return postage though services differ, so do check their policies and FAQs.
3. Choose your Outlet
◦ Most clothing rental services run online and offer delivery of your chosen items, usually as quickly as the next day. Most also have similar options for the length of time you can rent an item for. Peer to peer service, Hurr has a minimum rental period of 3 days, where as most other services quote 4 days as their minimum.
◦ There are broadly two types of service, one kind operates the whole service, owns the clothing, deals with renting, returning and laundering. The other service is peer to peer; those wanting to rent items search and connect with members who own the item privately. Prices are broadly similar. If you want the security and certainty of dealing with an entirely professional service, the first type may be more attractive. Peer to peer services may offer you a bigger range of garments, however.
◦ All of the services we looked at have a list of designers. You can also search by garment type and size. Hurr also provides location details so that you can arrange to collect from lenders located close to you. If you have a specific outfit in mind, then searching all of the services is your best bet.
◦ Check policies on stains and damage to garments and on what to do if the garment doesn’t fit. Services vary.
◦ Check out the list of services below for more info and links.
4. Pick your clothing and accessories
▪ Have fun searching and browsing the different sites for the items you need and follow the instructions on booking rental of your garments and accessories.
▪ It is worth booking arrival of your items a day or so in advance of wearing them. Try them on to make sure they fit. Some services offer full or partial refunds for items that aren’t, but you must return them within the specified time and in the condition they require.
▪ Wait for your special clothing to arrive!
5. Enjoy wearing your chosen outfit
▪ Time to flaunt your look and enjoy the compliments!
▪ Avoid any activities likely to damage your garments. In the event that there’s a spillage or tear, check the rental service’s policies. Serious damage may result in you being charged the full market value of the item.
▪ Pack up and return the items on time to avoid penalties.
▪ Enjoy the feeling of making a sustainable choice!
Clothing Rental Services
Here’s a selection of the clothing rental services that are available, and a few of our fave finds.
John Lewis Clothing Rental
• Offers a variety of designers including Coach, Hugo Boss, Jigsaw, Queens of the Archive, Whistles and Swarovski.
• Rent for 4, 8, 16, 30 days.
• The Rental page contains all the information you need including information about their Fit Guarantee which allows you to receive a refund (minus dry-cleaning charge) if your item doesn’t fit and you return it quickly.
• John Lewis 4 on Trust Pilot
We found this show-stopping dress by Sabina Musayev for rent at £73 for 4 days (retails at £477)
Rent Naomi Dress - Sabina Musayev | John Lewis (johnlewisfashionrental.com)
This Kate Spade bag retails at £525, You can rent it for 4 days from around £60
Hirestreet from ASOS
• Range of brands includes RIXO, Karen Millen, Nobody’s Child and Reformation
• Prices start at £14 for 14 day hire (plus a £8.50 shipping and cleaning fee)
• Hire 5 items for £60 for 14 days for a holiday
• Rated 4.6/5 on Trustpilot (Excellent)
We found this stunning embellished mini for £14 for 14 days
My Wardrobe HQ
• Offers a large choice of garments, including top designers
• Offers a subscription service which for a monthly fee allows you to hire 2 or 4 new items monthly.
• The option to buy at a much reduced price is available for some items.
• Rated 3/5 on Trust Pilot
Hurr Collective
• Peer to peer renting. Members lend to, and rent items from each other.
• A star rating system is in place to help assure the standard of the service you receive from lenders
• Rent for 4, 8,16 or 30 days.
• Sign up as a lender if you have suitable items – garments must be on their designer’s list and less than 2 years old.
• As a lender, on average, you make your money back within 4-5 rentals (according to the site).
• Rated 4.7 on Trustpilot (Excellent)
We love this Rixo short chic black dress, from 4.20 per day if you rent for a month.
Rent Golden silk velvet dress - RIXO | HURR (hurrcollective.com)
This statement Dior choker, retails at £540. £60 for four days.
Rent Danseuse Étoile choker - Dior | HURR (hurrcollective.com)
By Rotation
• Peer to peer lend, rent and resale.
• Flexible rental periods, agreed with lenders (minimum: 3 days).
• Rated 4.5 on Trustpilot
We love these beautiful blush Manolo Blahniks from £29 (retail £945)
Rent Manolo Blahnik Beige Shoes | By Rotation UK
Rent, Resell designer fashion dresses bags | By Rotation UK
(Items are examples and were available at the time of writing).