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ZaraMia, owner of ZaraMia Ava – a zero-waste exclusive independent label – said: “Quite a lot of fast fashion brands are greenwashing, saying they are ethical and sustainable but are lying just to follow the growing trend. They need to have transparency and credibility.

“More and more brands are understanding the importance of sustainability and consumers are becoming more aware. It’s all about education and for people to see the benefits.”

Another way to take part in shopping for clothes sustainably is by heading to a charity shop, or attending a local Kilo Sale – a preloved sale, bought by the kilo.

ZaraMai said that this is one way of being ethical as it helps the circular economy, and prevents huge amounts of garments from going to landfill.