Images of Zara-Mia Ava Installing the exhibition and of the He She They? exhibition launch
Interview for the interactive video shown at the Exhibition
Zara-Mia Ava studied at Leeds Art University achieving a first in a BA Fashion Degree initially made clothing for herself then family and friends. Zara-Mia decided to set up the brand as she wanted to offer clothing not available in the marketplace.
After finding out the impact the fashion industry has on the environment, it became obvious that setting up a small sustainable business was the only way to go. It was important there was no animal cruelty involved, so no animal by products were to be used for the business.
The aim is to be as sustainable and zero waste as possible throughout the process.The sourcing of ethical fabrics narrows down the material choices but it is important to the brand that all future purchases will be ethical. Fabric is chosen for the least environmental impact like Irish linen, bamboo and organic cotton. We also use end of roll fabrics which will avoid them being sent to landfill.
The choice of genderless garments came about to include everyone regardless their age size or gender and the zero waste pattern cutting enables the garments to fit both genders.
ZARAMIA AVA was interested in getting involved with exhibition as it’s always good to collaborate and work on new products, whilst educating and informing others about slow fashion and sustainability.
The garments were chosen for the exhibition as mainly they are a mini version of the adult clothing.
The dark grey jersey trousers were made with cut off fabric remnants from previous collections, they are a hareem style dropped crotch with a tight leg.
The cloud print long sleeve top is also made with cut off fabric remnants from previous collections, although not sustainable fabric in its own right it is using up what we already have without waste.
The wrap top is made using a lighter grey Irish linen which is a sustainable fabric and can be worn in many ways to create different looks making the garment versatile to the wearer.
The longer wrap garment also using the lighter grey Irish linen can be worn fastened, open, alone or over the other complementary garments.
The colours tone in nicely to give a neutral but stylish look.
