ZARAMIA AVA
ZARAMIA AVA featured in the He She They? Exhibition at Abbey House Museum
ZARAMIA AVA has been involved in the He She They? Exhibition at Abbey House Museum in Kirkstall, Leeds.
The exhibition has been curated by the vintage youth group, they explored genderless clothing from the past Victorian era to present day.
Images of the making process from drafting blocks to pattern cutting, fabric cutting then sewing.
Images of the ZARAMIA AVA cabinet, showing the sustainable fashion process, in the He She They? Exhibition
Images showing the sustainable design process, in the He She They? Exhibition
Images of Zara-Mia Ava Installing the exhibition and of the He She They? exhibition launch
Interview for the interactive video shown at the Exhibition
Zara-Mia Ava studied at Leeds Art University achieving a first in a BA Fashion Degree initially made clothing for herself then family and friends. Zara-Mia decided to set up the brand as she wanted to offer clothing not available in the marketplace.
After finding out the impact the fashion industry has on the environment, it became obvious that setting up a small sustainable business was the only way to go. It was important there was no animal cruelty involved, so no animal by products were to be used for the business.
The aim is to be as sustainable and zero waste as possible throughout the process.The sourcing of ethical fabrics narrows down the material choices but it is important to the brand that all future purchases will be ethical. Fabric is chosen for the least environmental impact like Irish linen, bamboo and organic cotton. We also use end of roll fabrics which will avoid them being sent to landfill.
The choice of genderless garments came about to include everyone regardless their age size or gender and the zero waste pattern cutting enables the garments to fit both genders.
ZARAMIA AVA was interested in getting involved with exhibition as it’s always good to collaborate and work on new products, whilst educating and informing others about slow fashion and sustainability.
The garments were chosen for the exhibition as mainly they are a mini version of the adult clothing.
The dark grey jersey trousers were made with cut off fabric remnants from previous collections, they are a hareem style dropped crotch with a tight leg.
The cloud print long sleeve top is also made with cut off fabric remnants from previous collections, although not sustainable fabric in its own right it is using up what we already have without waste.
The wrap top is made using a lighter grey Irish linen which is a sustainable fabric and can be worn in many ways to create different looks making the garment versatile to the wearer.
The longer wrap garment also using the lighter grey Irish linen can be worn fastened, open, alone or over the other complementary garments.
The colours tone in nicely to give a neutral but stylish look.
Images of the ZARAMIA AVA ethical childrenswear products, commissioned especially for the He She They? Exhibition. Photos by Gold Bespoke Photography.
Images from The Genderless Photoshoot inspired by the He She They? Exhibition
Credits: Photographer | Nida Mozuraite from PhotoManic Photography || Models | Natalie Ciufo Green & Mabz Beet Hair & Makeup Artist | Naomi Jade Nicholson || Designer & Stylist | ZARAMIA AVA || Location | Leeds Art Gallery
Image of the He She They? Exhibition from the Yorkshire Evening Post Newspaper taken by Abbey House Museum
He She They? The Changing Face of Children’s Fashion Exhibition, is available to view, at Abbey House Museum until January 19th 2020.
Links about the He She They? Children’s Exhibition
The Apprentice Fashion Task on Wikipedia.
ZARAMIA AVA on The Apprentice. Fashion Task on Wikipedia.
Read about it hear https://en.m.wikipedia.org/wiki/The_Apprentice_(UK_series_thirteen)
The Apprentice Week 10 Fashion Task
ZARAMIA AVA on The Apprentice week 10 the Fashion Task review from Anne’s TV blog.
Read about it here https://annestvblog.wordpress.com/2018/01/06/the-apprentice-2017-week-10/
The Apprentice Fashion Task Review
ZARAMIA AVA on The Apprentice. Fashion Task review on the ultimate-blog.org from Chrisso Productions.
ZARAMIA AVA talks to Fashion Rider
An amazing feature of our brand on Fashion Rider. This is a great platform for creatives, if you are looking to network, for collaborations, or you need to source specific people to get your job done. We have found Fashion Rider such a great support, for businesses like us. Helping us break into the fashion industry, with valuable knowledge an amazing platform for great opportunities and one to one support.
Read it here: https://www.fashionrider.com/designer-zaramia-ava-talks-fashion-rider/
The Sustainable Edit | Meet The Maker: ZARAMIA AVA
This is such a good write up of our brand, we are so pleased to be involved with this fantastic series of meet the maker blog posts, on the sustainable edit!
Have a read: http://www.thesustainableedit.com/meet-zaramia/
Pop-Up Store For Emerging Yorkshire Talent
Nice bit of press about Fashion Pony’s Pop up shop at The Broadway Bradford.
Check it out here:
Broadway Bradford Designer ZARAMIA AVA
The Broadway Bradford launches pop-up store
Great write up!
Check it out here: http://www.asiansunday.co.uk/regional-news-the-broadway-bradford-launches-fashion-focused-pop-up-store-for-emerging-yorkshire-talent/
Leeds Designers at Fabrication Fashion Event
Styling Event at Lamberts Yard
I will be attending Lamberts Yards exclusive styling event this Thursday the 16th talking through the different ways you can wear the versatile new Spring/Summer Capsule Collection.
The event is Free with complimentary drinks & nibbles. Book your place here as there are limited places
Read article here
Blog on Lamberts yard by Anna Mewes
Blog on Lamberts yard by Anna Mewes from Glam Up North
I will be at Lamberts yard on the 16th for there styling event showing how to wear the versatile capsule collection.
Read the full blog here:
http://glamupnorth.co.uk/lamberts-yard/
Blog on Lamberts Yard
This is a great review of Lamberts yard with some amazing photography of the shop.
It was great to and find this quote:
"The products in the store are unique and have been produced by some of the most talented emerging designers. My favourite collections being Zara Mia and the gorgeous bags from Williams Handmade, which are now on my wish list! The store is a more fashion focused space with limited other product lines, so not quite a department store yet as mentioned in some recent press releases, but there are plans for further expansion and development so it will be really interesting to see how this manifests itself
The products on display are without doubt super high quality and most with a price tag to match, possibly competing with the likes of Victoria Quarter from a price point and pushing it in to the luxury market. It does provide unique product lines from creative independent designers (a few local and then others from London and further afield) some of which I believe you can’t buy anywhere else in Leeds. A great plus point when you’re surrounded by stiff competition."
Read it here: www.pure-dc.co.uk/lamberts-yard/
An interview with Zara Mia - Lambert's Yard
CFE Announces Latest Designers
http://diarydirectory.blogspot.co.uk/2014/11/cfe-announces-latest-new-fashion.html
Zara Mia Stall at Leeds Waterfront Festival
Zara Mia stall will be at The Leeds Waterfront Festival this Weekend at The Leeds Dock Saturday the 28th & Sunday 29th 10-7pm!
Selling both Menswear & Womenswear garments with special discount for this weekend only!
The Transparent Shadows - S/S Collection
The Transparent Shadows - Spring/Summer - Womenswear - 2014 Collection is inspired by shading and light, showing beauty through transparency. The layers of fabrics highlight different textures in the neutral colours. The reflective properties of the metallic and studded areas mimic light. Feminine curves and shapes are accentuated, by flowing fabric in contrast to the fitted bodywsear underneath.
FDS Feature Designer Of The Week: Zara Mia
The In Pieces Collection - Menswear - 2014
The In Pieces collection is based on maritime. The concept is multipurpose and functional, using waterproof fabrics, providing options of how to wear the garments. Inspiration taken from sailing ships and historical French architectural arches, forms structure to the garments.
Eighteen century menswear pattern cutting inspires the design and, creating a dimension by eliminating the side seam presenting an innovative silhouette. Traditional hand sewing elements have been used to attach oversized press snap and hook and eye fastenings to illustrate the attention to detail.
