ZARAMIA AVA has committed to the 2020 Circular Fashion Pledge
We are very happy to be involved with such an amazing initiative to help change the fashion industry, be more sustainable and adapt and improve our methods towards circular fashion.
About the 2020 Circular Fashion Pledge:
The 2020 Circular Fashion Pledgebrings together fashion brands that are on a mission to change the industry. We recognize fashion’s significant contribution to climate change, toxic waterways and ocean pollutants, land use, and more. We know that the culture of low-cost, short-lasting clothing is contributing to tremendous waste all along the supply chain – and in consumers’ closets.
To solve these problems, each brand signatory has committed to taking specific actions in 2020 to lead the industry toward a more circular model. (www.2020circularfashion.com)
Our Commitments
Each of us has committed to taking specific actions in 2020 to lead the industry toward a more circular model. We are collectively committing to address the U.N. Sustainable Develop Goal (SDG) 12.5, to substantially reduce waste generation by 2030.
Specifically, we pledge to at least one of the below actions:
(www.2020circularfashion.com)
01
ENABLE TAKE-BACK OR RESALE
SPECIFIC ACTION IN 2020
By the end of 2020, launch at least one method or partnership to enable your customers to send-back or resell their used items.
WHY IS THIS IMPORTANT?
Providing options to resale, upcycle, repair, donate, or recycle items gives them new life and keeps them out of landfills.
02
INCREASE RECYCLED CONTENT
SPECIFIC ACTION IN 2020
By the end of 2020, increase the total percentage of certified recycled content or scrap fabric by 10-percent in your top 5 selling items.
WHY IS THIS IMPORTANT?
Producing garments using recycled content sends a demand signal that spurs growth in the recycling market.
03
DESIGN FOR DURABILITY
SPECIFIC ACTION IN 2020
By the end of 2020, increase the use of non-blended materials, and/or modularity and repairability in your top 5 selling items.
WHY IS THIS IMPORTANT?
Designing items so they can be repaired, upcycled, or recycled ensures that those items and materials stay in circulation.
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